Michael J. BrankinSo the question someone sent me today was, “How are you?”But today was different. I read the question too quick, I’ve had too much coffee, not enough sleep, whatever. Today the question hit me as…Jan 14, 2022Jan 14, 2022
Michael J. BrankinA good friend of mine asked me this morning, “What have you learned over the last year?”So that is what this is. Instead of doing my work or enjoying my morning coffee in peace, now I have to answer this burning question…Jan 13, 2022Jan 13, 2022
Michael J. BrankinWhat is your Story?Too often I run into business owners that think they sell a product or service. “I clean carpets”, “I sell insurance”, “I provide…Mar 1, 2021Mar 1, 2021
Michael J. BrankinEverything I learned about sales I learned from farming.You may not think that farming and sales have much to do with each other. And on the surface, they don’t. After all, you can’t talk a…Jan 23, 2021Jan 23, 2021
Michael J. BrankinDo you know how to talk to your customer?As a business owner, do you know who your customer is?Jan 22, 2021Jan 22, 2021
Michael J. BrankinThe Zen of SalesOver the years I have met many salesmen that view the customer as “the target”. I deliberately didn’t use salespeople here because 99% of…Jan 18, 2021Jan 18, 2021
Michael J. BrankinWhat is good salesmanship really?Out of my 40+ years in sales and marketing I have come across so many different tips and tricks and approaches and different ways to say…Jan 16, 2021Jan 16, 2021
Michael J. BrankinIt All BeginsPicture this, an 8 year old kid, standing in front of a bank on Saturday morning. (Why? You might ask…. Because that’s where the money…Jan 15, 2021Jan 15, 2021
