What is your Story?

Photo by Florian Klauer on Unsplash

Too often I run into business owners that think they sell a product or service. “I clean carpets”, “I sell insurance”, “I provide apartments”, “I sell cookies”. This is no longer enough. There are hundreds of people that do what you do. Sometimes thousands. You no longer can just “sell books”, “take photos”, or “sell hamburgers”. You must have a story and be willing to tell everyone what that story is.