Do you know how to talk to your customer?

Image by wal_172619 from Pixabay

As a business owner, do you know who your customer is?

A few years back their was a great movie released called “The Horse Whisperer.” And in this movie Robert Redford’s character has an unnatural ability to talk to horses.

I often think of this movie when I’m working on a sales and marketing plan with an owner. How many of you have felt like you were talking to…