What is good salesmanship really?

Out of my 40+ years in sales and marketing I have come across so many different tips and tricks and approaches and different ways to say things.

None terrible, all had some level of credibility. But what I am talking about when I talk about salesmanship is more sales philosophy. The right words, at the right time can help. But what helps you get to the right words at the right time, is so much more important.

It all comes down to one thing.

How well you listen is the greatest tool any salesperson has. Anyone that says…