Michael J. BrankinSo the question someone sent me today was, “How are you?”But today was different. I read the question too quick, I’ve had too much coffee, not enough sleep, whatever. Today the question hit me as…·3 min read·Jan 14, 2022----
Michael J. BrankinA good friend of mine asked me this morning, “What have you learned over the last year?”So that is what this is. Instead of doing my work or enjoying my morning coffee in peace, now I have to answer this burning question…·5 min read·Jan 13, 2022----
Michael J. BrankinWhat is your Story?Too often I run into business owners that think they sell a product or service. “I clean carpets”, “I sell insurance”, “I provide…·3 min read·Mar 1, 2021----
Michael J. BrankinEverything I learned about sales I learned from farming.You may not think that farming and sales have much to do with each other. And on the surface, they don’t. After all, you can’t talk a…·3 min read·Jan 23, 2021----
Michael J. BrankinDo you know how to talk to your customer?As a business owner, do you know who your customer is?·4 min read·Jan 22, 2021----
Michael J. BrankinThe Zen of SalesOver the years I have met many salesmen that view the customer as “the target”. I deliberately didn’t use salespeople here because 99% of…·3 min read·Jan 18, 2021----
Michael J. BrankinWhat is good salesmanship really?Out of my 40+ years in sales and marketing I have come across so many different tips and tricks and approaches and different ways to say…·4 min read·Jan 16, 2021----
Michael J. BrankinIt All BeginsPicture this, an 8 year old kid, standing in front of a bank on Saturday morning. (Why? You might ask…. Because that’s where the money…3 min read·Jan 15, 2021----